Although I am very busy with our upcoming move to our new house, I have also been helping my brother with his new business venture … a clothing
line embracing life and enjoyment. He is an artist in his own right, but his style is definitely not mine. I prefer traditional styles,
while his preferences are much more squiggles and pop art. In the world of machine
embroidery, the two are coming together quite well.
It
started with a font in the collegiate style. But not. It also
needed to be radical. As in “different”. Not rad, as in
awesome. But it also had to encompass both. Wow. He and his
business partner weren’t asking for much, were they? Luckily,
there are so many wonderful embroidery designs out there that we
could find many ideas for them.